This is an update for the entry dated 30 October, 2009.
After two seasons, the BCCI (which owns the IPL brand) has woken up to yet another revenue stream. During the two seasons, it was noticed that Bollywood refrained from new movie releases. As a result, enterprising cinema operators started selling tickets for IPL on the big screen -- they just relayed the TV feed onto their screens. Particularly during Season 2, this really took off, and several multiplexes raked in the moolah even though there were no film releases.
An auction was announced for cinema screen rights -- with a base bid of US $2Mn. The auction was bagged by Entertainment & Sports Direct (ESD) at Rs.330 crores for 10 years till 2019 for audiences in cinema halls, stadia, water borne vessels, buses, trains, armed service establishments, hospitals, bars, hotels, restaurants, airports, railway stations, shopping malls, offices, construction sites, oil rigs, clubs, auditoriums, spas, salons and other similar public venues.